October 26, 2011 – CWTA has produced “Together, we can find a child”, a new broadcast public service announcement (PSA) designed to encourage all Canadians to invest the few short minutes it takes to register to receive Wireless AMBER Alerts. Canada’s wireless telecommunications industry, in partnership with the Royal Canadian Mounted Police, the Ontario Provincial Police and AMBER Alert agencies across the country, created the Wireless AMBER Alerts program in May 2010. The initiative, hosted and powered in-kind by OLSON, allows customers of most Canadian wireless service providers to opt-in to receive AMBER Alerts as text messages on their cell phones. The completely free program is available to cell phone users in all 10 provinces and three territories. Subscribing is easy to do either online at http://www.WirelessAMBER.ca or directly from your wireless device by texting AMBER to 26237 (AMBER).
