Bell has announced further enhancements to its Mobile TV service, including an improved interface and an advanced programming guide. Powered by QuickPlay Media, the new Bell Mobile TV player will deliver live access to upcoming sporting events such as Tim Hortons Brier, NCAA March Madness and the Stanley Cup Playoffs, as well as a variety of other live and on-demand sports, news, entertainment and children’s programming. Other enhancements include: customizable alerts that notify users of special events or favourite shows; the ability to browse content while simultaneously watching a video; and automated suggestions that help customers discover new content.